Data is key to today’s marketing success. Learn how to leverage it to your company’s advantage
Your company’s billing software is good for more than generating monthly customer invoices. The data it holds – services, take rates, deployed equipment, speeds and usage, even customer demographics – if used properly, can be the key to new services and sales. Analyzing this information can help you identify current purchasing trends, anticipate customers’ needs, and target customers that fit the criteria for broadband upgrades, bundled opportunities, replacing grandfathered services and end-of-life products, etc.
JSI’s recent webinar focused on how to utilize existing billing system and other ad hoc systems information to better market to customers. This webinar provided tools and strategies to:
- Identify examples of service and equipment codes associated with billed products and services;
- Sort and analyze the data;
- Identify hurdles with federal CPNI rules regarding using customer data; and
- Use this information to develop campaign strategies to migrate customers to faster speeds, new product sets, bundles, CPE displacement, etc.
In today’s competitive market, every company needs to use the tools and information available to them. Now is the perfect time to do an internal evaluation of your customer base and implement strategies to drive new revenue to your bottom line, while providing a better customer-centric experience.
A recording of the webinar is available for $249. If you are interesting in purchasing the recording, please contact Brenda Cordwell at 301-459-7590.