David Makuen

David Makuen serves as Chief Executive Officer of JSI, where he leads the company’s strategic direction with a focus on sustainable growth, operational excellence, and long-term value creation. He is a purpose-driven executive known for building disciplined, high-performance organizations grounded in analytics, research, and clear, financially sound strategies.

At JSI, David works closely with cross-functional teams to translate insight into action by driving innovation, strengthening brand relevance, and ensuring the organization consistently works back from the customer. His leadership approach emphasizes testing and learning, rigorous execution, and alignment across the enterprise. Across his career, he has been recognized for building strong cultures, aligning teams around a compelling vision, and unlocking growth for both emerging and established brands.